Janneke Eigeman is Communicatievrouw van het Jaar

communicatie man-vrouw (lowres).jpgdonderdag 28 januari 2016 21:08

Janneke Eigeman van de Koninklijke Nederlandse Jagersvereniging is donderdagavond door Logeion verkozen tot Communicatievrouw van 2015. Eigeman (foto) wint de prestigieuze communicatieprijs vanwege haar inspirerende en gedegen aanpak van de verbetering van het imago van de jagersvereniging. De jury prees Eigeman omdat zij geloofwaardig is, mensen raakt en mensen meekrijgt. “Ze heeft een resultaat geboekt wat er wezen mag, met beperkte resources”, zegt juryvoorzitter Richard van der Eijk. Chris Janssen won de titel CommunicatieTalent 2015.

Door Corine Havinga

"We hebben de finalisten beoordeeld op de criteria impact, innovatie, inspiratie en individuele bijdrage. Eigeman heeft echt het verschil gemaakt. Door onderzoek naar maatschappelijk draagvlak én door te zorgen dat de jagers zich niet langer verstoppen en hun verhaal gaan vertellen”, aldus Van der Eijk. Eigeman neemt het stokje over van Ivar Nijhuis, die de prijs vorig jaar won. Lovende woorden had de jury ook voor de andere twee finalisten Reint Jan Renes (lector Hogeschool Utrecht, onderzoek gedragsbevordering veiligheid NAM) en Natalja Talitsch (gemeente Utrecht, Grand Départ Tour de France). Donderdagavond sprak Janneke Eigeman na de bekendmaking met Radio 1.

In Naturalis Biodiversity Center in Leiden werd donderdagavond ook het CommunicatieTalent 2015 verkozen. Deze prijs voor aanstormende talenten tot en met 30 jaar werd gewonnen door Chris Janssen (24), Social Media strateeg van #SAIL2015. De jury was unaniem lovend over Janssen. “Veel lef, oplossingsgericht, onbevangen, geloofwaardig en een presentatie met enig gevoel voor dramatiek”, aldus de jury. Janssen is er succesvol in geslaagd ook de jongere generatie bij het evenement Sail 2015 te betrekken. Ook de andere twee finalisten Steffie Hoeijmakers (mi68 waardecreatie) en Dennis Agusi (Philips) kregen complimenten voor de manier waarop ze hun case hebben gepresenteerd.

Lees ook: http://communicatieverkiezingen.nl/speakers/janneke-eigeman/

Lees ook: http://communicatieverkiezingen.nl/speakers/chris-janssen/ 

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Jan van Bon
Geplaatst op: 29-01-2016 20:49 Quote
Zonder de andere gemomineerden tekort te willen doen: Janneke is een terechte winnaar. Haar inzet markeert een opvallende kentering in de gehele communicatie van de Jagersvereniging. Een mega-resultaat met beperkte middelen. Chapeau!
Patrick de Leede, Catch of the Day
Geplaatst op: 29-01-2016 13:56 Quote
Ik vind Janneke Eigeman en Chris Janssen de terechte winnaars. De case van de Jagersvereniging is effectief stakeholdermanagement, waarbij een bewijsbare omslag in de beeldvorming is gerealiseerd. Evenementen als de Grand Départ en SAIL verkopen zichzelf. Toch sprong SAIL eruit, omdat men zich nauw aan de opdracht hield en er imposante resultaten boekte.
De presentatie van Philips-man Agusi was heel eigentijds, maar ging toch vooral over het efficiënt gebruiken van kanalen en dat lijkt me voor een communicatie(management)prijs te beperkt.
Ik zou overigens de zinsnede in het juryrapport wijzigen in ‘een resultaat dat er mag zijn en dat met beperkte middelen is gerealiseerd’.
Clarisse Buma
Geplaatst op: 29-01-2016 12:25 Quote
Dik verdiend, Janneke! Van harte gefeliciteerd.
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